Privacy Policy
Welcome to the Privacy Policy of Apex Media Academy Pty Ltd. We appreciate your interest in our educational services and are committed to safeguarding your personal data in strict compliance with South African regulatory legislation.
1. Introduction & Data Controller
This Privacy Policy outlines how Apex Media Academy processes information collected from students, potential applicants, and visitors. For purposes of the Protection of Personal Information Act (POPIA), Act No. 4 of 2013, the primary Data Controller is:
Apex Media Academy Pty Ltd
Registration Number: 2018/144654/07
15 Alice Lane, Sandton, Johannesburg, 2196
Email: [email protected]
Phone: +27 (0) 11 555 5123
2. Area of Validity
This policy applies to all pages hosted at our website address, application and evaluation forms, interactive curriculum tools, and any prospective direct commercial communications resulting from requests made on our landing platform.
3. Personal Data Collected
We process the following specific categories of user information:
- Active Form Submissions: Full name, telephone number (South African format), email address, and personal statement text when submitting inquiry forms.
- Passively Collected Metadata: IP addresses, browser specifications, viewport resolution settings, referrer URLs, page browsing history, and regional access records.
- Marketing Variables: Individual cookie settings and programmatic consent status preferences.
4. Purposes and Legal Bases for Processing Info
We process your data strictly under valid POPIA mandates, specifically with explicit user consent or for fulfillment of standard educational contracts:
| Purpose of Process | Data Categories Involved | POPIA Legal Foundation |
|---|---|---|
| Processing Course Applications | Full name, phone, email & comments | Informed Consent / Contractual Intent |
| Website Performance Analytics | IP address & browser fingerprints | Legitimate Operational Interest |
| Targeted Direct Campaigning | Selected cookie variables | Consent (Opt-In model applied) |
5. Google Consent Mode v2 Alignment
We programmatically deploy advanced Google Consent Mode v2 attributes on our properties. Analytics tracker signals (such as analytics_storage) and marketing tags (including ad_storage and ad_user_data) remain in a strictly "denied" state by default until you manually opt-in through our consent component.
6. Disclosing Information to Third Parties
Apex Media Academy does not transact, sell, or rent student datasets to commercial marketing entities. We disclose minimum essential data elements to trustworthy technical facilitators (including hosting infrastructure partners, security verification services, and analytic engines) only to the extent necessary to deliver high-quality media education.
7. International Data Transitions
While we prioritize local hosting frameworks inside South Africa, cloud infrastructure providers may store files on distributed nodes. In such occurrences, we ensure appropriate security safeguards and standard data processing clauses are observed to provide equivalent POPIA protection levels.
8. Storage Limits
Prospect records collected via interactive inquiry pathways are stored for 12 calendar months from the last documented user interaction, or until an explicit deletion request is formatted by the subject.
9. Your Legal Rights
Under Chapter 3 of POPIA, South African citizens hold structural rights to request access, query processing operations, request manual correction, object to targeted marketing, or request complete removal of their assets. To invoke these options, coordinate with our administrator at [email protected]. You also possess the statutory authority to submit regulatory complaints directly to the national Regulator:
The Information Regulator South Africa
JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
Email: [email protected]
10. Data Protection & Child Privacy
We protect user databases using modern administrative and technical security layers. This platform is curated strictly for adult professionals seeking higher media education. In compliance with local South African laws, we do not knowingly process details belonging to individuals below 18 years of age without parental guardian sign-off.
Last Updated: February 25, 2026